Fortyone Automotive has a proud and ethical history of only ever selling authentic and genuine products from the top brands and manufacturers around the world. We have never sold an illegal copy of any product. Our "Buy Genuine" Campaign encompasses not only the automotive market but also every market where original goods are produced and sold. Brands that invest heavily into new products for our cars do so in order to increase your automotive experience. Without these brands and their forward-thinking approach we'd simply have no performance parts to add to our cars.
The brands that invest heavily into Research and Design do so because like us they love cars. They love racing. They want to push the boundaries and do better than the next guy. It's built into our DNA - survival of the fittest. But the brands face some real challenges - the global credit crunch limits capital they can draw from, raw material costs are only going up and raw materials are being used extensively by other industries - placing limitations on what can be produced and when they can be produced. But a far greater threat exists - illegal styled, replica or themed parts which either garnish from a brands good name or copy directly a brands products. Whilst capital and raw materials can be found elsewhere, illegal products have the power to completely collapse a brand on their own.
Fact: Replica products in any shape, form or description are illegal - it's as simple as that.
1. Research And Design
2. New Parts
3. Increased Sales and Lower Part cost
4. Income Growth
Brands invest into Research and Development with the income generated from sales. As a result of this Research and Development new products are produced to better the automotive experience. With new parts comes increased sales - and given that their products are not being copied (a crucial aspect of the cycle) - the increased sales result in lower part costs (a positive with many customers) because of the increased volumes. From this income more and more time and effort can be dedicated to producing new parts via Research and Design - and the cycle continues.
The pivot of the system relies on customers seeking only authentic products and rewarding the brands by purchasing them. If market share is being directed towards illegal replicas or styled parts the brands cannot afford to keep producing new parts and the market dries up (see Trust and Apexi for recent examples).
Aside from the economics of this issue, a more concerning matter exists and that is the safety of the consumer. The majority of authentic parts come with various manufacturing standards ratings, quality control ratings or sanctioned approvals (such as FIA, SFI and so on) so that you are sure the part can perform as specified without safety issues. Illegal replicas and styled parts live off the authentic brands' good name and place people at risk with inferior materials and false endorsements.
As the leader in the supply of performance parts within New Zealand and as authorised representatives of some of the best performance brands, we are taking an active stand against illegal replicas, styled and themed parts because we do not want to see people ripped off, we don't want to support an illegal black market and we don't want to see people put at risk. We want to encourage others to take a similar stand and join us in the effort to stamp out such trade. As a result we will negotiate with the brands to bring part costs down as their market share naturally returns to normal levels. This therefore brings the cost of products down for you, increases authentic product options and availabilty, reduces your safety risks and retains real product value resulting in a win-win for everyone.
We currently work with large organisations including Trademe and Customs to prevent the importation and retail of replica, fake or themed goods. We can use the weight of our signed supporters to petition Customs, the Courts and even Government to help stem the influx of illegal parts. We will act as a knowledge base for businesses and consumers to see whether or not the product they are buying is authentic. We will reduce the cost to consumers of having to replace broken illegal replica or themed parts or from having to pay to replace said parts because they do not live up to the expectations that the authentic parts promise. Over time we will aim to form a board where we can pursue retailers and / or manufacturers who support the trade in illegal goods.
All we want is your support. Always "Buy Genuine". If you want you can sign our petition below to show your support. We will endeavour to update signatories with news and progress relating to protecting your buying rights. We will do our best to ensure that we work towards protecting the consumer and the brands that support us, and prevent others from falling into the trap of buying illegal products.
Support Us Here
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